Personal Note from President
Lewis A. Kelly, Ph.D.

Today is the first day of the rest of your life. It is the challenge of ERTIA UNLIMITED to help you make the most of it you possibly can. Wherever you are, you are still BECOMING ... certainly older, hopefully better. It’s not easy. Challenges abound. But life is to be lived full out, clear to the edge... to the very limits of our unique destiny. No matter how hard we try, we can't be like "everybody else". Everybody else is trying to find the "Promised Land" via the Home Shopping Channel, the lottery, legal recourse, and a variety of other short-cut machinations. It won’t happen.
The "Promised Land" is where you reach the full potential of YOU, no holds barred, nothing held back, and no regrets.

The primary purpose of ERTIA UNLIMITED is to help us reshape our Personal Vision and "retool" us for a brighter future.

"If you keep doing what you’ve always done,
you’ll keep getting what you’ve always gotten."
Zig Ziglar

The key question is not whether the cup is half-empty or half-full, but why it’s not running over?!

CHOICES are critical. Instead of just choosing where our next meal is coming from or which CD to purchase, we should rather be choosing which CDs to invest in, and which job offers to turn down.

PUSHING for all we're worth doesn't hurt. Too many people are unhappily "stuck" at a place in the world where they decided to stop and get off -usually not far from where someone else stopped pushing them. Unfortunately, there’s only one direction to go once you stop pushing and start coasting, and it’s not UP.

Life is a trade-off between how much we invest or enjoy now versus how much MORE we are likely to enjoy later. Glen Campbell said, "You have to give up good to get great." Though the odds are low, it’s true that we could get run over by a bus tomorrow and then we’d regret (!?!) not having enjoyed all the ease and frivolity of life. However, odds are much greater that life will run us over if we insist on foregoing the expected/required investment.

Whatever you do, here’s wishing you ALL THAT YOU CAN BE!